When buying or interacting with Ugandan products and services, you will often hear undertones of disappointment about low quality and poor service delivery. Using this book, and the tools and strategies contained in it, Teesa Advisory Services seeks to support local businesses to change this narrative.
The Chapters of the book are satirically titled to reflect some of the common phrases we hear entrepreneurs say to express their challenges. Some, if not all the phrases, you have heard before and we know you will easily identify with.
The book is not intended to be a formal and structured business lesson, as is the case in business school or business books, where the author is trying to disseminate key theories in business. This book specifically highlights, under each theme, the common areas, where our local business owners can improve their attitudes, mindsets and/or business activities and a practical guide on how to effect this change.
The Illusive Ugandan Deal (How to Start a Business)
The Copy Cat Mentality (Innovation and Strategy)
Tusabe Gavumenti Etuyambe – The Blame Game (Ownership and Responsibility)
Me, I am my Business(Legal Structures and Business Systems)
Naming your Business International or Africa Something and Something (Branding, Marketing and Positioning)
I am Selling Coffee and Everybody Drinks Coffee (Targeting and Market Readiness)
I will pay you 500K for 10M UGX worth of Outputs(Team)
The big boys will come on board. Customer Acquisition and Partnerships
We are first in the market and we have no competition (Competitive Strategy)
We, even have an App (Adopting Technology)